How To Book Better Guests For Your Podcast & Research Them Like a Pro (Jacob Kelly | My Social Life)
Sep 19, 2021
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Jacob Kelly ( @thejacobkelly ) is the owner of JAK Marketing and the host of the My Social Life podcast, where he sits down to learn the stories behind the people on social media.
What We Discuss with Jacob Kelly:
00:00 Why start podcasting?
02:50 Gear and workflow used to produce his show
05:03 Benefits of switching to video content
06:14 Interview approach is heavily based on research
07:36 Prep work process before an interview
11:29 Before podcasting, it was all about digital marketing
13:45 Interviews didn’t lead to direct clients but strengthened connections
15:31 Future plans for the podcast
17:30 Chopping a podcast for channel clip content
18:47 Lesson learned doing over a hundred episodes
21:01 Podcast value other than monetary
22:17 Shorter documentary form of the podcast
24:07 Shoot your shot and see what happens
25:40 Booking the co-founder of Starbucks
26:41 How to land top guests? Just ask!
28:48 Offering final edit on the podcast to the guests
30:35 If you never ask, they would never say yes
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In this episode of the Record Edit Podcast, Jacob gives us a look into his podcasting journey - the hours of intensive research he spends on every guest, the set of questions and data he uses to ask the right questions, how he managed to interview the co-founder of Starbucks, and his booking techniques to land top guests.