REP #002 - Colin Thomson on how you can start making money with your podcast today (CEO of Kast Media)

Uncategorized Sep 10, 2019


"People who have time on their hands, watch videos. People who don't have time on their hands, listen to podcasts." - Colin Thomson


In today’s episode: a renegade Roomba terrorizes the studio, we get a visit from a gentle giant (Queenie), and we get down and dirty on the ins-and-outs of podcast monetization.

I’m joined with Colin Thomson, CEO of Kast Media. He shares his story from being the host of a small niche show to founding one of the most influential up and coming networks in the podcast industry.

This conversation is full of actionable tips to help you start making money from your podcast right now. Enjoy!

Key Takeaways:

  • How we met
  • Colin's podcast history & founding KM
  • 3 ways you can monetize your podcast
  • Offering premium subscriptions
  • Why it's tricky to get sponsors under 50k downloads per episode
  • Why you may consider joining a podcast network
  • How big a show should be to join a network
  • The typical demo of the average podcast listener
  • Surprise visit from Colin's dog
  • Hypothetical case study - Bob the plumber
  • Where podcasts sit in the sales funnel
  • How to leverage a podcast to grow your business
  • Sharing our personal podcast listening habits
  • What do we say to the person that doesn't get podcasting
  • How to produce a narrative show the smart way
  • Why 1 million downloads is INSANE for podcasting
  • Podcast earning potential
  • Hypothetical breakdown of podcast income streams
  • The KM 360 deal business model
  • The ad sales process & what you can do as an independent podcast producer



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