How Podcasts Are Changing Journalism & Storytelling Secrets of a 100-Year-Old Brand (Daniel Loria | Boxoffice Podcast)

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Daniel Loria (@danyloria) is the SVP of Content Strategy & Editorial Director at Boxoffice Media, and the co-host of the weekly Boxoffice Podcast.

What We Discuss:

  • 00:00 Intro
  • 00:47 Journalism and joining Boxoffice Media
  • 02:02 Digital media in your platform
  • 06:08 Print versus digital format
  • 13:30 Podcasts emerging as a real contender to AM talk radio
  • 15:25 The advantage of having an existing audience
  • 18:09 What sets podcasting from news reporting
  • 23:23 Episode consistency is an achievement 
  • 28:47 Discussing one episode to the next
  • 34:13 Promoting the Boxoffice podcast
  • 37:23 Packaging the podcast, newsletter, and website
  • 41:16 Be in a position where the show becomes an on-demand destination

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