How Podcasts Are Changing Journalism & Storytelling Secrets of a 100-Year-Old Brand (Daniel Loria | Boxoffice Podcast)

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Daniel Loria (@danyloria) is the SVP of Content Strategy & Editorial Director at Boxoffice Media, and the co-host of the weekly Boxoffice Podcast.

What We Discuss:

  • 00:00 Intro
  • 00:47 Journalism and joining Boxoffice Media
  • 02:02 Digital media in your platform
  • 06:08 Print versus digital format
  • 13:30 Podcasts emerging as a real contender to AM talk radio
  • 15:25 The advantage of having an existing audience
  • 18:09 What sets podcasting from news reporting
  • 23:23 Episode consistency is an achievement 
  • 28:47 Discussing one episode to the next
  • 34:13 Promoting the Boxoffice podcast
  • 37:23 Packaging the podcast, newsletter, and website
  • 41:16 Be in a position where the show becomes an on-demand destination

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How to Grow Your Podcast Audience By Getting in Front of More Ideal Listeners (Dan R Morris | Tracing the Past)

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Dan Morris (@DanRMorris) is the Category Director at Podcast Magazine and hosts the Tracing the Past Podcast - a 20th Century history podcast that tells the interconnected stories of the 20th Century's people, products, events and ideas. 

What We Discuss with Dan Morris:

  • 00:00 Intro
  • 00:50 The Podcaster's Kit
  • 03:44 Tracing the Path Podcast
  • 13:25 Stories take 4 days of research
  • 17:25 Working on 2 projects for only 4 months a year
  • 25:50 What will make people want to listen to your old episodes?
  • 30:32 The hurdles for podcasters in getting more downloads
  • 37:10 How-To mini series podcast
  • 40:19 How to build an email list
  • 47:46 Engagement isn’t enough, people need to be sharing your content
  • 53:20 Don’t be afraid to be who you are

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